One in seven has no Google profile at all
7,162 of 52,515 businesses have no Google rating and no review count. For a business with no website, that profile is the only thing a customer can find, and these have neither.
of 52,515
| Measure | Businesses | Share |
|---|---|---|
| Businesses measured | 52,515 | 100.0% |
| Has a Google profile with rating and reviews | 45,353 | 86.4% |
| No Google rating or review count | 7,162 | 13.6% |
A Google profile is the listing that shows up in Maps and in the local pack: the name, hours, photos, rating and reviews. It is free, it is the first thing most customers see, and it is the only presence a business without a website has.
A business with no profile is invisible in the one place customers look first, and it is the cheapest problem on this list to fix. How much it overlaps with having no website is in the full breakdown.
The full breakdown
The split by industry and city size
Every industry and city-size cell, each with its own sample size, plus the full method note and the underlying distribution. Sent as a PDF you can put in front of a client. No charge, now or later.